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Author is available for Interviews!



Logo with a wooden ship and circular text for Always A Choice by Larry Freeborg.

Media Interviews with Larry Freeborg

For media inquiries related to Larry Freeborg interviews or podcast appearances, please contact: Kim Baron at (425) 306 1390 or via email at Kim@consciousmediarelations.com. Alternatively, you can reach out to Jackie Lapin at (818) 317 6074 or Jackie@consciousmediarelations.com.

Interviews/ Podcasts

The Power of 'Always At Choice':From Grief to Purpose

You don't just carry the weight of your past; you choose how to carry it forward. Reclaiming your power starts the moment you reframe "I have to" into "I choose to." This week, host Peter Fenger welcomes Larry Freeborg, a veteran corporate marketing leader at 3M and Medtronic, master transformation coach, and author of the deeply impactful new book, Always At Choice. Following a period of heartbreaking grief and loss early in his life, Larry has spent forty years guiding leaders and individuals through their critical pivot points to find both career success and internal alignment. Now 87, Larry embodies his commitment to lifelong learning, demonstrating that hard circumstances never strip away our ultimate agency. Tune in for an inspiring conversation on moving from survival mode to purposeful living, using Larry’s framework to turn trial into strength.

The Two Words That Change Everything 1

Host Jane Applegath

Be Heard Empower Yourself

Journey Through Trauma and Loss

Two Words That Change Everything 2

with Jane Applegath

The Fox Den

Refire Don't Retire

The philosophy of not retiring but how to simple refire into something you enjoy.

Miss Liz's Teatimes

Your Power to Choose

Video

The Angel Room Podcast

With host
Ivory LaNoue, Coping With Loss

Spiritual Underground Podcast

With host Dan Reeves

Star Style- Be the Star You Are

With Host Cynthia Brian

radio interviews

Radio show Kindred Spirits with Vicki Dobbs airs March 24, 2026, at 9 am.

Click on the picture to listen to the latest Larry Freeborg interviews or click the button for media inquiries and podcast appearances.

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Sound Health Radio episode with Larry Freeborg about moving forward after loss.

Click on the picture to listen to the latest Larry Freeborg interviews or click the button for media inquiries and podcast appearances.

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Younique with Susan Stackpole logo.

Click on the picture to listen to the latest Larry Freeborg interviews or click the button for media inquiries and podcast appearances.

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Media Inquiries

About the Book

Always AT Choice: Strategies for Moving on After the Death of a Spouse or Life Trauma


By Larry Freeborg


Wisdom for Finding Your Way Forward in Life, Love, Relationships, and Business By Recognizing Your Choice Points


Plus Tools for Communicating, Coping, Transcending, and Thriving


Larry Freeborg vividly remembers the day he realized he was not powerless in the face of total despair and grief. This realization struck him while he was in the 'psych ward' after the death of his 39-year-old wife from leukemia. He was left alone with four young children, his job eliminated due to company downsizing, and the economy spiraling with 8% unemployment. Overwhelmed and unable to face the world, Larry asked his parents to care for his children while he sought treatment. Caught in a cycle of despair, he could see only a bleak future filled with corporate work, household chores, and childcare responsibilities without reprieve. His anger reached a boiling point.


But a steadfast nurse entered his room during this turmoil and patiently reminded him, 'It's not a choice. I have to take care of my kids!' She calmly presented alternatives—having his parents step in permanently, considering residential schools for the kids, and other options. Then, she highlighted that if he kept his children at home, he could find ways to manage cooking—like hiring someone to prepare meals or teaching his kids to cook. It was at that moment that the profound insight hit him—every moment offered a choice. He was ALWAYS AT CHOICE.


That was the pivotal moment for Larry Freeborg, leading him to reclaim his life and begin moving forward at the age of 40. Now 86, he has authored a book that encapsulates his lifelong learnings since that time. Always AT Choice: Strategies for Moving on After the Death of a Spouse or Life Trauma is a vital resource for those experiencing grief, pain, and suffering who struggle to envision a future filled with freedom. The cover artwork, a ship in full sail navigating away from a storm toward sunshine and peace, symbolizes Larry's personal journey and optimism.


Larry's book speaks not only to those who have lost loved ones but serves as a guide filled with practical life wisdom for personal fulfillment at home or in the office. He shares insights on:


· Values

· Accountability and responsibility

· Capitalizing on one’s natural gifts and talents

· Managing your emotional mood  

· Effective communication skills that yield results

· Learning from your body’s messages

· Accepting and coming to terms with loss

· Discovering how to conquer fear

· The miracles produced through equine therapy, where he is now a certified guide

· Navigating your inner judge and saboteurs

· Establishing priorities


In addition to his book, Larry Freeborg is available for interviews and media inquiries, and he frequently participates in podcast appearances to share his transformative message. The second half of his life has been dedicated to helping others recognize the choices surrounding them and to move forward bravely, peacefully, and joyfully—whether at home or work. Larry continues to coach those seeking a peaceful way forward, emphasizing that while loss alters everything, it never diminishes the power to choose—to heal, to grow, and to live again.

Book on coping with loss and trauma.
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Author Bio and picture for interviews

An elderly man smiling with a horse.

Larry Freeborg

At age 40, life as Larry Freeborg knew it came to an abrupt halt in just one week. Shortly after Christmas in 1979, he faced the tragic loss of his wife to leukemia, followed by losing his job of 18 years just days later. Suddenly, he found himself a widowed father of four, with no income and no clear direction ahead.  

  

What ensued was not a swift recovery, but instead, a decades-long journey of learning how to grieve, how to embrace love, and how to rekindle hope despite unimaginable loss. During this journey, Larry uncovered a simple yet profound truth: no matter what life takes away, you always have the power to choose.  

  

Today, Larry Freeborg is the author of Always At Choice and the founder of Stepping Through the Gate, a wise-elder coaching service. His work through writing and coaching has transformed lives, helping individuals transition from significant losses into a state of healing, renewal, and vibrant life possibilities. Additionally, he collaborates with business leaders, facilitating workshops and discussions that clarify their workplace goals while navigating challenges together. For those interested in Larry Freeborg interviews, he is eager to share his insights and stories through media inquiries and podcast appearances.  

  

For the past 30 years, Larry has worked as an independent coach and consultant. Prior to that, he devoted over 20 years to the corporate sector, starting at 3M Company in marketing and new business ventures, and later spending five years with Medtronic, focusing on Implantable Defibrillators, Pacemakers, and other heart-regulating products. A graduate of the University of Minnesota, Larry was also a top collegiate swimmer in his region. His book Always At Choice also features his contributions to Turning Point Moments.  

  

With the release of Always At Choice, Larry’s mission remains clear and impactful: to remind others that while loss inevitably alters our lives, it never diminishes the power to choose — to heal, to grow, and to once again embrace life.  

  

Learn more at www.alwaysatchoice.net and www.steppingthroughthegate.com.


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